2019年7月27日中国大陆考区雅思A类笔试真题回忆+答案汇总
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2019年7月27日中国大陆考区雅思A类笔试真题回忆+答案汇总回忆1：听力 S4 澳洲文学发展史 character， song，friendship， publishing，danger，identity，structure ，realism，frustration，coast 阅读 橄榄油 法律 persuasion回忆2：task1柱图 欧洲四国青少年对全球变暖不同原因的调查task2 家长给孩子想要的 让他们做想做的 1.是否对孩子好 2.对孩子未来有什么后果回忆3：听力Section1 Rafael babies combination Thursday outdoor familySection4 song character identity friendship poverty fluctuations coast 我只能记得这么多了回忆4：听力
S1：一家人郊游
S2：一个商场的地图和详情
S3：一男一女谈论Art portfolio
S4：澳洲文学发展史
阅读
第一篇：橄榄油的历史
第二篇：法律的重要性
第三篇：说服的秘密（The Persuaders）A We have long lived in an age where powerful images, catchy soundbites and too-good-to miss offers bombard us from every quarter. All around us the persuaders are at work. Occasionally their methods are unsubtle— the planting kiss on a baby’s head by a wannabe political leader, or a liquidation sale in a shop that has been “closing down” for well over a year, but generally the persuaders know what they are about and are highly capable. Be theypoliticians, supermarket chains, salespeople or advertisers, they know exactly what to do to sell us their images, ideas or produce. When it comes to persuasion, these giants rule supreme. They employ the most skilled imagemakers and use the best psychological tricks to guarantee that even the most cautious among us are open to manipulation.BWe spend more time in them than we mean to, we buy 75 percent of our food from them and end up with products that we did not realize we wanted. Right form the start, supermarkets have been ahead of the game. For example, when Sainsbury introduced shopping baskets into its 1950s stores, it was a stroke of marketing genius. Now shoppers could browse and pick up items they previously would have ignored. Soon after came trolleys, and just as new roads attract more traffic, the same applied to trolley space. Pro Merlin Stone, IBM Professor of Relationship Marketing at Bristol Business School, says aisles are laid out to maximize profits. Stores pander to our money-rich, time-poor lifestyle. Low turnover products—clothes and electrical goods——are stocked at the back while high—turnover items command position at the front.C Stone believes supermarkets work hard to “stall” us because the more time we spend in them, the more we buy. Thus, great efforts are made to make the environment pleasant. Stores play music to relax us and some even pipe air from the in-store bakery around the shop. In the USA, fake aromas are sometimes used. Smell is both the most evocative and subliminal sense. In experiments, pleasant smells are effective in increasing our spending. A casino that fragranced only half its premise saw profit soar in the aroma— filled areas. The other success story from the supermarkets’ perspective is the loyalty card. Punters may assume that they are being rewarded for their fidelity, but all the while they are trading information about their shopping habits. Loyal shoppers could be paying 30% more by sticking to their favourite shops for essential cosmetics.D Research has shown that 75 percent of profit comes from just 30 percent of customers. Ultimately, reward cards could be used to identify and better accommodate these “elite” shoppers. It could also be used to make adverts more relevant to individual consumers— rather like Spielberg’s futuristic thriller Minority Report, in which Tom Cruise’s character is bombarded with interactive personalized ads. If this sounds far-fetched, the datagatheringrevolution has already seen the introduction of radio— frequency identification—away to electronically tag products to what, FRID means they can follow the product into people homes.ENo matter how savvy we think we are to their ploys, the ad industry still wins. Adverts focus on what products do or on how they make us feel. Researcher Laurette Dube, in the Journal of Advertising Research, says when attitudes are base on “cognitive foundations” (logical reasoning), advertisers use informative appeals. This works for products with little emotional draw but high functionality, such as bleach. Where attitude are based on effect (i.e,emotions), ad teams try to tap into our feelings. Researchers at the University of Florida recently concluded that our emotional responses to adverts dominate over “cognition”.F Advertisers play on our need to be safe (commercials for insurance), to belong (make customer feel they are in the group in fashion ads) and for selfes— teem (aspirational adverts). With time and space at a premium, celebrities are often used as a quick way of meeting these needs— either because the celeb epitomizes success or because they seem familiar and so make the product seem “safe”. A survey of 4,000 campaigns found ads with celebs were 10 percent more effective than without. Humor also stimulates a rapid emotional response. Hwiman Chung, writing in the International Journal of Advertising, found that funny ads were remembered for longer than straight ones. Combine humor with sexual imagery—as in Wonderbra’s “Hello Boys” ads——and you are on to a winner.GSlice-of-life ads are another tried and tested methodthey paint a picture of life as you would like it, but still one that feels familiar. Abhilasha Mehta, in the Journal of Advertising Research, noted that the more one’s self-image tallies with the brand being advertised, the stronger the commercial. Ad makers also use behaviorist theories, recognizing that the more sensation we receive from an object, the better we know it. If an advert for a chocolate bar fails to cause salivation, it has probably failed. No wonder advertisements have been dubbedthe “nervous system of the business world”.HProbably all of us could make a sale if the product was something we truly believed in, but professional salespeople are in a different league—-the best of them can always sell different items to suitable customers in a best time .They do this by using very basic psychological techniques. Stripped to its simplest level, selling works by heightening the buyer’s perception of how much they need a product or service. Buyers normally have certain requirements by which they will judge the suitability of a product. The seller therefore attempts to tease out what these conditions are and then explains how their products’ benefit can meet these requirements.IRichard Hession, author of Be a Great Salesperson says it is human nature to prefer to speak rather to listen, and good salespeople pander to this. They ask punters about their needs and offer to work with them to achieve their objectives. As a result, the buyer feels they are receiving a “consultation” rather than a sales pitch. All the while, the salesperson presents with a demeanour that takes it for granted that the sale will be made. Never will the words “if you buy” be used, but rather “when you buy”.JDr Rob Yeung, a senior consultant at business psychologists Kiddy and Partner, says most salespeople will build up a level of rapport by asking questions about hobbies, family and lifestyle. This has the double benefit of making the salesperson likeable while furnishing him or her with more information about the client’s wants. Yeung says effective salespeople try as far as possible to match their style of presenting themselves to how the buyer comes across. If the buyer cracks jokes, the salespeople will respond in kind. If the buyer wants detail, the seller provides it, if they are more interested in the feel of the product, the seller will focus on this. At its most extreme, appearing empathetic can even include the salesperson attempting to “mirror” the hobby language of the buyer.KWhatever the method used, all salespeople work towards one aim: “closing the deal”. In fact, they will be looking for “closing signals” through their dealings with potential clients. Once again the process works by assuming success. The buyer is not asked “are you interested?” as this can invite a negative response. Instead the seller takes it for granted that the deal is effectively done: when the salesman asks you for a convenient delivery date or asks what color you want, you will probably respond accordingly. Only afterwards might you wonder why you proved such a pushover.
答案解析：27 B B段第二句，第三句28 A H段首句, 用best定位H段。原文Suitable customers同义替换题干的right person29 D I段首句，第二句30 C C段首句31 J J段首句32 F F段倒数第三句至F段末句33 K K段首句，get the order同义替换原文的closing the deal。原文中的I段及J段均可总结为how to be a good salespeople。与题干内容不符。34 K K段倒数第二句至末句35 D D段首句36 aisles B段倒数第二句37 experiments C段第六句38 loyalty card C段倒数第三句39 cosmetics C段末句40 group F段首句
写作
大作文：Some parents give their children everything that their children ask for or they want to do.Is this good for children? What could be consequences for these children when they grow up?
小作文：柱状图
回忆5： 听力部分
Section 1 家人郊游
题型：填空
1-10 填空
1. Rafael
2. babies
3. combination
4. friendship
5. smart
6. outdoor
7. family
8. Thursday
9. nuts
10. magazine
Section 2 员工入职培训
题型：地图+选择
11-15 地图
11. Paint section: H
12. Kitchen section: C
13. Children's play area: G
14. Bathroom section: E
15. Garden section: D
16-20 选择
16. why does HOme improvement store attract customer?
A. low price
17. The staff must promote to the customers by giving them
B. magazine
18. What are the benefits of working at the home improvement store?
C. flexible working hours
19. what will the next workshop be about?
B. how to fix a fence
20. what will the customers get if they buy new kitchen facilities?
C. free installation
Section 3 两个学生讨论艺术作品集
题型：选择+填空
21-26 选择
21. what suggestion Sara get from the tutor
A. development of ...
22. Charlie thinks to publicize:
B. a poster
23. 选movement
24. Sara画人体的想法
A. need explanation
25. what is the best advice from the tutor?
C. organizing the group
26. who will check Sandra's draft before she submits it?
C. an artist
27-30 匹配
27. book cover: D. use lettering
28. jewelry: C. high accuracy
29. wood carving: E. original things
30. advertising: A. reflect in moods
Section 4 澳大利亚文学发展史
题型：填空
31. the landscape is described as a character
32. transmitted by speech and song
33. Australia literature theme: friendship
34. with development of the publishing industry
35. focus on the beauty and danger of life
36. each work represents the identity of the author
37. Lawson created a structure and defined Australian
38. his work named "biography youth" focuses on realism
39. poverty indicating the experience of frustration
40. mainly inspired by coast
回忆6：听力 Section 1 家人郊游
题型：填空
1-10 填空
1. Rafael
2. babies
3. combination
4. friendship
5. smart
6. outdoor
7. family
8. Thursday
9. nuts
10. magazine
Section 2 员工入职培训
题型：地图+选择
11-15 地图
11. Paint section: H
12. Kitchen section: C
13. Children's play area: G
14. Bathroom section: E
15. Garden section: D
16-20 选择
16. A. low price
17. B. magazine
18. C. flexible working hours
19. B. how to fix a fence
20. C. free installation
Section 3 两个学生讨论艺术作品集
题型：选择+填空
21-26 选择
21. A. development of ...
22. B. a poster
23. 选movement
24. A. need explanation
25. C. organizing the group
26. C. an artist
27-30 匹配
27. book cover: D. use lettering
28. jewelry: C. high accuracy
29. wood carving: E. original things
30. advertising: A. reflect in moods
Section 4 澳大利亚文学发展史
题型：填空
31. character
32. song
33. friendship
34. publishing
35. danger
36. identity
37. structure
38. realism
39. frustration
40. coast
回忆7：回忆8：回忆9：回忆10：
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